Pack Kodak
How and why Kodak entered the business of printer ink cartridge
Based on Kodak's history of diversification in industries related to the manufacture of its camera production requirements, for example, plastic film, film supply for medical institutions, etc, it is no surprise then if Kodak companies printers and ink cartridges business. Kodak, successfully riding into the digital age, and being a contender stronger in digital photography, is completing the entire digital imaging package: its entry into production of high quality printers to support its top line digital cameras.
Kodak has a historical legacy of putting more cameras in the hands of ordinary people since its inception in the early 1870 by producing cheaper, easier to operate the cameras, and as cheaper and easier to make films. This is like history repeat. Kodak, several generations later, is putting cameras in the hands of ordinary people with its high quality but lower-priced digital cameras. It is now placed out on the market, easier way to print photos with its line of high quality printers: Kodak photo printer with camera bases, and cheaper to replace the ink cartridges.
Ink Cartridges 50% less than marks predominant
When entering a joint venture with Lexmark, Kodak joined the fray for the lucrative printer business inkjet photo in 1999. Kodak Personal Picture Maker introduced, an equivalent virtual darkroom of traditional cameras with a resolution of 1200 x 1200 dpi, connected via a parallel port and CompactFlash and SmartMedia supported with high quality printers that can be used even without using a computer.
Seven years later, Kodak announced the introduction of a new line of high quality printers that are touted to be revolutionary in the sense that these printers will give you a 50% cost savings to the public printing. These new models of all-in-One (AiO) printers of high quality, thanks to Kodacolor Technology, producing lab-quality prints while representing considerable savings for consumers in terms of replacing the ink cartridge. Commonly known as Kodak EasyShare printers, these models AiO print brilliant photos and crisp high resolution by using pigment-based high quality ink. Photos printed these are known to life. Moreover, the replacement ink cartridge for these printers is much cheaper because the print head are made with the ink cartridge. The ink cartridge only serves as an ink reservoir.
Kodak targets the sweet spot of the market: home photo printers
These high-quality printers are aimed at consumers every day because these printers, specifically the Ink cartridges are designed to reduce the cost of replacement ink. This is exactly the opposite of what the PC printer giant Hewlett-Packard, Canon, Epson and have been doing. These competitors have been selling printers at a lower cost, since the intention of making money consistently in the ink cartridge replacement.
Kodak AiO printers claims that these high quality, in terms of cost, you can print twice the number of photos or documents compared with the use of printers competitors and ink cartridges. This is possible by designing printers with built-in print head, so that consumers only buy the ink in your tank without the print head which makes them very expensive. Kodak says it is not necessary to pull the print head every time users to buy a new ink cartridge. Kodak also sells Kodak Value Pack that is claimed to reduce the cost of printing a picture of 4 x 6 inches.
About the Author
James Kara Murat, the contributor of PrintCountry Printer Ink Related Articles. A longer version of this article is located at How & Why Kodak Entered Into Printer Ink Cartridge Business, and related resources can be found at Kodak Ink Cartridges.
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